E-commerce Management

By the end, you can set up an online store with products, local payments and delivery, run it day to day and read the numbers that matter.

Job-ready skillAbout 80 hours3 stagesFree

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E-commerce managers run online shops: products, payments, delivery, customer service and marketing. Online shopping keeps growing in South Africa, from Takealot sellers to small brands on Shopify and WooCommerce.

Turn on JavaScript to track your progress. The lessons are:FoundationsUnderstand how online selling works: platforms, payments, delivery, returns and consumer law.Task: Compare three ways to sell online in South Africa (for example Takealot Marketplace, Shopify and a WhatsApp catalogue). List costs, payment options and delivery for each.Core skillsBuild and run a store: products, photos, pricing, payments and shipping.Task: Build a free trial store with five real or practice products, good photos and descriptions, a local payment option (for example PayFast or Yoco) and delivery rates. Share the link.Applied practiceGrow and manage: marketing, stock, customer service and reporting.Task: Write a monthly report for your store: visitors, conversion rate, average order value, top product and one change you will test next month.

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What competent looks like

Builds a clean store with clear product pages
Sets up local payments and delivery correctly
Handles orders, returns and complaints professionally
Knows the basics of the Consumer Protection Act and POPIA
Reads conversion rate and average order value

The South African route

No licence is needed. Shopify Academy and WooCommerce have free courses. Follow the Consumer Protection Act and the ECT Act for online sales.

Free resources

Shopify Academy free courses
Shopify
Free e-commerce and marketing courses
HubSpot Academy

These links go to free courses and sites run by other organisations. We chose them in October 2026 but do not run them, so check costs, dates and entry requirements on their site. Broken link? Tell us.

Jobs it can lead to

E-commerce assistant
Online store administrator
Marketplace seller
Customer and order support